S. Huck et G. Weizsacker, Risk, complexity, and deviations from expected-value maximization: Resultsof a lottery choice experiment, J ECON PSYC, 20(6), 1999, pp. 699-715
Varying several parameters of single-stage lottery choice tasks we investig
ate the question which features of a decision task lead subjects to deviate
from maximizing expected monetary value (EV). Despite small differences in
EV between the two lotteries in the choice sets, the subjects on average c
hose the lottery with the higher EV in every task. Risk avoidance occurs, b
ut not consistently over all tasks. Further results are that subjects prefe
r less complex lotteries over more complex ones, and that risk matters the
more the less complex the decision task is. (C) 1999 Elsevier Science B.V.
All rights reserved. PsycINFO classification: 2300; 2340 JEL classification
: C91; D81.