It has been known for several decades that the formation of long-term memor
y requires gene expression, In recent years, the use of genetic and molecul
ar approaches has led to the identification and characterization of genes a
nd molecules that pl:ay a fundamental role in the biological mechanisms und
erlying learning and memory. From these studies, it appears that molecules
and molecular mechanisms essential for the process of memory have been cons
erved throughout evolution. The cyclic AMP (cAMP)dependent activation pathw
ay and a cAMP-dependent cascade of gene expression have been shown to be es
sential for memory formation in Aplysia californica, Drosophila melanogaste
r and rodents. Moreover, members of the transcription factor family cAMP re
sponse element binding proteins (CREBs) seem to represent key molecules for
transforming incoming information into long-term memory. Here, we review t
he studies showing that conserved molecules and biological mechanisms are e
ngaged in simple and complex forms of memory.