The interaction of plasticity, choice, and diet breadth is discussed, and t
he problems faced by generalists highlighted. The case is made that insects
with very broad diets, and hence an ability to choose among foods at: some
time in their life history, have a problem making decisions that are effic
ient in terms of speed and quality. Reinterpretations of data from some ins
ect groups, such as flower visitors, are presented in the light of such a n
eural problem, and explicit tests of the concept that there are neural cons
traints are reviewed. Possible mechanisms underlying changes in diet breadt
h are discussed.