How one college program runs the business: Inside Longhorn Inc.

Authors
Johnson, RS
Citation
Rs. Johnson, How one college program runs the business: Inside Longhorn Inc., FORTUNE, 140(12), 1999, pp. 160
Categorie Soggetti
Economics
Journal title
FORTUNE
ISSN journal
00158259 → ACNP
Volume
140
Issue
12
Year of publication
1999
Database
ISI
SICI code
0015-8259(199912)140:12<160:HOCPRT>2.0.ZU;2-C
Abstract
How One College Runs Its Sports Texas University has one of the top college athletic programs in the country-and we're not just talking about wins and losses.