Science progresses by improving its measurement apparatus. This holds true
in finance too. The new methodology of "complete identification", using sim
ple algebraic geometry, throws new light on Galton's Error in finance and e
conomics and the resulting misinformation of investors. Mutual funds conven
tionally advertise their relative systematic market risk, or "betas", to po
tential investors based on incomplete measurement by unidirectional bivaria
te projections: they commit Galton's Error by underrepresenting their syste
matic risk. Consequently, far too many mutual funds are marketed as "defens
ive" and too few as "aggressive". Using the new methodology it is found tha
t, out of a total of 3217 mutual funds, 2047 funds (63.7%) claimed to be de
fensive based on the current industry standard methodology, but only 608 (1
8.9%) actually are. This under-representation of systematic risk leads to i
nefficiencies in the capital allocation process, since biased betas lead to
mispricing of mutual funds. Complete bivariate projections produce a corre
ct representation of the epistemic uncertainty inherent in the bivariate me
asurement of relative market risk and provide a new CAPM taxonomy. Our conc
lusions have also serious consequences for the proper "bench-marking" and r
ecent regulatory proposals for the mutual funds industry. Extension of the
new methodology to multivariate systematic risk measurement by Asset Pricin
g Theory (APT) is suggested. (C) 1999 Elsevier Science B.V. All rights rese
rved.