Deconstructing the diversity principle

Authors
Citation
Pm. Napoli, Deconstructing the diversity principle, J COMM, 49(4), 1999, pp. 7-34
Citations number
78
Categorie Soggetti
Communication
Journal title
JOURNAL OF COMMUNICATION
ISSN journal
00219916 → ACNP
Volume
49
Issue
4
Year of publication
1999
Pages
7 - 34
Database
ISI
SICI code
0021-9916(199923)49:4<7:DTDP>2.0.ZU;2-G
Abstract
This article presents an examination of the diversity principle in communic ations policy. Given the Federal Communication Commission's recent emphasis on diversity as a policy objective, diversity assessments must return to t he forefront of communications policy analysis. To provide an analytical fr amework for such research, the diversify principle is broken into three dis tinct components (source, content, and exposure diversity), and multiple su bcomponents. In the spirit of the FCC's empirical commitment to the diversi ty principle, this analysis focuses on diversity as a measurable concept, w ith potentially interacting dimensions and numerous means of assessment.