This paper develops an equilibrium asset pricing model to explain the equit
y premium puzzle and the risk-free rate puzzle by allowing for both market
frictions and informational asymmetry. The paper argues that much of the hi
gh equity premium in the Mehra and Prescott (1985) sample period can be exp
lained by informational asymmetry among investors and the inability of many
investors to diversify their portfolios. With admissible relative risk ave
rsion coefficient gamma, the model matches various key statistics quite wel
l. The paper implies that with the development of mutual funds, the equity
premium should decline as has been the case since the 1950s.