In this paper, we examine the value of the right to choose the method of sa
le of corporate assets. We show that this right is valuable, and that its v
alue comes from recognizing conflicting incentives of claimants at the time
of sale. As with risky projects, senior and junior claimants are shown to
have distinct preferences on a set of common auction procedures. They also
differ on the issue of allocation of resources towards attracting bidders f
or the auction. As a consequence, the optimal allocation of the design righ
t must depend on circumstances prevailing at the time of the sale. While, i
n general, selling the firm by auction does not guarantee the use of optima
l selling arrangements, a suitable allocation of design rights may help mit
igate inefficiency problems significantly. (C) 1999 Elsevier Science S.A. A
ll rights reserved.