The single-particle energy spectrum of a two-dimensional electron gas in a
perpendicular magnetic field consists of equally spaced energy states, know
n as Landau levels. Each level is split owing to spin interactions, and its
degeneracy is proportional to the magnetic field strength. When the ratio,
v (or 'filling factor'), of the number of electrons and the degeneracy of
a Landau level takes an integer or particular fractional values, quantum Ha
ll effects(1) occur, characterized by a vanishingly small longitudinal resi
stance and a quantized (transverse) Hall voltage(2). The quantum Hall regim
e may be used for the controlled study of many-particle cooperative phenome
na, such as order-disorder phase transitions (analogous to those observed i
n conventional magnets). Both isotropic and anisotropic ferromagnetic groun
d states have been predicted(3-8) to occur in the quantum Hall regime, some
of which have been investigated experimentally(9-13) in samples with diffe
rent geometries and filling factors. Here we report evidence for first-orde
r phase transitions in quantum Hall states (v = 2, 4) confined to a wide ga
llium arsenide quantum well. We observe hysteresis and an anomalous tempera
ture dependence in the longitudinal resistivity, indicative of a transition
between two distinct ground states of an Ising quantum Hall ferromagnet. T
he microscopic origin of the anisotropy field is identified using detailed
many-body calculations.