We demonstrate that pinning strongly renormalizes both longitudinal and Hal
l resistivity in the flux flow regime. Using a simple model for the pinning
potential we show that the magnitude of the vortex contribution to the Hal
l voltage decreases with increase in the pinning strength. The Hall resisti
vity rho(xy) scales as rho(xx)(2) only for a weak pinning. On the contrary,
a strong pinning breaks the scaling relation and can even result in a sign
reversal of rho(xy).