We present the results of an intensive optical and radio monitoring of the
gamma-loud blazar S4 0954+65 from November 1994 to May 1998. The optical ob
servations were done at the Torino, Perugia, and Tuorla Astronomical Observ
atories; in this period, including two pointings by the Energetic Gamma Ray
Experiment Telescope (EGRET), the source was very active and reached its h
istorical maximum. Intranight variability was checked during several nights
, giving a positive answer. Colour-index variations were also detected, but
no definite trend with brightness can be recognized. The radio light curve
s at 22 and 37 GHz from the Metsahovi Radio Observatory and those at 4.8 an
d 14.5 GHz from the University of Michigan Radio Astronomy Observatory (UMR
AO) are not well sampled; however, two interesting fast-variability events
are present, from which brightness temperatures exceeding the Compton limit
by several orders of magnitude can be calculated. A comparison of the opti
cal data with the radio ones does not lead to meaningful results because of
the poor radio sampling. Finally, we analyse the spectral energy distribut
ions (SEDs) from the radio to the optical band using contemporaneous radio
and optical data taken during two different optical states, with a low radi
o flux corresponding to the high optical state and vice versa. We first fit
these SEDs by means of a helical-jet model, which suggests that the observ
ed large, long-term variations can be due to changes of the jet orientation
with respect to the line of sight. Then we fit the same SEDs with a homoge
neous model, which can account for the high-energy part of the SED, stressi
ng that external soft photons in addition to the local ones are required to
explain the gamma-ray data.