Simple theoretical arguments indicate that cooled interstellar gas in brigh
t elliptical galaxies forms into a young stellar population having a bottom
-heavy but optically luminous initial mass function extending to similar to
2 M.. When the colors and spectral features of this young population are c
ombined with those of the underlying old stellar population, the apparent a
ges are significantly reduced, similar to the relatively young apparent age
s observed in many elliptical galaxies. Galactic mergers are not required t
o resupply young stars. The sensitivity of continuous star formation to L-B
and L-X/L-B is likely to account for the observed spread in apparent ages
among elliptical galaxies. Local star formation is accompanied by enhanced
stellar H beta equivalent widths, stronger optical emission lines, more the
rmal X-ray emission, and lower apparent temperatures in the hot gas. The yo
ung stars should cause M/L to vary with galactic radius, perturbing the fun
damental plane of the old stars alone.