The "Struve-Sahade effect" (S-S effect) is the apparent weakness of lines o
f the secondary in massive binaries when the secondary is receding. This ef
fect poses problems for the accurate reconstruction of the separated primar
y and secondary spectra. We have reexamined IUE spectra of three classical,
hot binaries studied by D. Stickland in 1997. From various cross-correlati
on and tomographic techniques we find different results for each of the thr
ee systems. For HD 1337 (AO Gas), we find a slight S-S effect which can be
explained by a mechanism of localized heating by the colliding stellar wind
s, as proposed by Gies, Bagnuolo, & Penny in 1997. For HD 47129 (Plaskett's
star), no consistent S-S effect was found, and none is expected based on t
he wind heating model because the secondary has a slightly stronger wind. F
inally, for HD 57060 (29 UW CMa), a strong S-S effect was found during the
receding phases (0113-0.63). In addition, we find a strong feature near pha
se 0.2, similar to the secondary in spectral type but shifted by approximat
e to -400 km s(-1). We explain this by absorption and reemission by strong
winds wrapping around the secondary. Thus, in general, we find that the S-S
effect may arise from several distinct mechanisms.