We show that the asymmetric crystal environment, of the V site in the ladde
r compound NaV2O5 leads to a strong coupling of vanadium 3d electrons to ph
onons. This coupling causes fluctuations of the charge on the V ions, and f
avors a transition to a charge-ordered state at low temperatures. In the lo
w temperature pha se the charge fluctuations modulate the spin-spin superex
change interaction, resulting in a strong spin-phonon coupling.