Measuring product development performance in manufacturing organisations

Effectively managing and measuring the product development process is widel y seen as a means of ensuring business survival through reduced time to mar ket, increased quality and reduced costs. Research carried out at the Unive rsity of Nottingham over the last three years has led to the development of the performance measurement for product development (PMPD) methodology to guide managers in the use of performance measures to improve decision-makin g during the product development process. This paper focuses on the results from two international surveys of academics and industrialists that indica te current practice and future intentions in this area. Follow up cases and a longitudinal case study are also described. (C) 2000 Elsevier Science B. V. All rights reserved.