In 1993, only 0.8 percent of Brazilian households were connected to cable T
L: even though 81 percent of all homes had at least one television set In 1
996, the number of cable households had climbed to almost 5 percent, an imp
ressive growth, but still disappointing when compared to the average of 77
percent of cable households in Latin America. This examination of the probl
em will explore why cable TV's growth has been slow in Brazil.