Participants made simple and complex judgments in 2 experiments that examin
ed the use of color to code quantity in spatial displays. The coding assign
ments were chosen to evaluate the principle of perceptual linearity in colo
r space. In Experiment 1, participants compared all possible pairs of color
s used to represent magnitudes. Comparisons were made most rapidly with a s
cale that varied only brightness (B) and most accurately with a scale that
covaried hue (H) with saturation (S) and brightness (H+S+B scale). In Exper
iment 2, clusters were identified fastest with the H+S+B scale, followed by
brightness and bipolar scales, whereas a nonlinear, hue-only scale was slo
west and produced the least accurate judgments. Coding assignments close to
perceptual linearity were best for both simple and complex judgments in da
ta visualization. However, hue conferred an advantage if the task involved
segregation or classification.