The task of developing a unified pragmatics of emotive communication p
oses many interesting challenges for future research. This paper outli
nes some areas in which more work could be done to help coordinate pre
sent linguistic research. After briefly reviewing some pioneering hist
orical work on language and affect, the paper discusses the following
concepts, all of which seem to be in need of further clarification: 'e
motive meaning', 'involvement', 'emotive markedness', 'degree of emoti
ve divergence', 'objects of emotive choice', 'loci of emotive choice',
and 'outer vs. inner deixis'. Competing categories of emotive devices
in current studies of language and affect are reviewed, and a simplif
ied framework is proposed, consisting of: (1) evaluation devices, (2)
proximity devices, (3) specificity devices, (4) evidentiality devices,
(5) volitionality devices, and (6) quantity devices. It is argued tha
t only with consensual categories and objects of analysis can investig
ators start focusing on, and comparing findings about, emotive linguis
tic phenomena from a unified point of view. Finally, some distinctions
between potential perspectives, units, and loci of emotive analysis a
re proposed, and the paper concludes with a call for increased discuss
ion of how research on language and affect might be better coordinated
in the future.