The concept of equity sensitivity suggests profound differences in individu
al notions of fairness, and distinguishes between 'benevolents' (givers) an
d 'entitleds' (takers). This study extended existing research by exploring
the connections between equity sensitivity and business ethics variables. I
t unfolded in three phases and utilized samples of employed North American
respondents. Entitleds tended to respond in less conventionally ethical way
s than benevolents; for example, by being more Machiavellian. A proposed mo
del depicting the relationships among the variables provided a good tit to
the data in the first of these samples, and some of the findings were repli
cated in the second sample. A portrait of benevolence began to emerge that
contradicted earlier conceptualizations. Benevolents seemed to hold dispara
ging views of others who lack strong work ethics, and to regard ethically d
ubious behaviours in which the employing organization could benefit as rela
tively acceptable. In a third sample, benevolence was surprisingly associat
ed with right-wing authoritarianism. Implications for the conceptualization
and etiology of benevolence were derived, and the assumption of homogeneit
y in concepts of what is fair and equitable was further challenged by the r
esults.