We study the peculiar velocity field inferred from the Mark III spirals usi
ng a new method of analysis. We estimate optimal values of Tully-Fisher sca
tter and zero-point offset, and we derive the three-dimensional rms peculia
r velocity (sigma(upsilon)) of the galaxies in the samples analysed. We che
ck our statistical analysis using mock catalogues derived from numerical si
mulations of cold dark matter (CDM) models considering measurement uncertai
nties and sampling variations. Our best determination for the observations
is sigma(upsilon) = (660 +/- 50) km s(-1). We use the linear theory relatio
n between sigma(upsilon), the density parameter Omega, and the galaxy corre
lation function xi(r) to infer the quantity beta = Omega(0.6)/b = 0.60(-0.1
1)(+0.13), where b is the linear bias parameter of optical galaxies and the
uncertainties correspond to bootstrap resampling and an estimated cosmic v
ariance added in quadrature. Our findings are consistent with the results o
f cluster abundances and redshift-space distortion of the two-point correla
tion function. These statistical measurements suggest a low value of the de
nsity parameter Omega similar to 0.4 if optical galaxies are not strongly b
iased tracers of mass.