We calculate the original properties of excitons in GaN-AlGaN quantum wells
by a variational approach in the envelope function formalism. The separati
on of electrons and holes by huge internal electric fields induces an enhan
ced dependence of exciton binding energy and oscillator strength on the wel
l width. We demonstrate the necessity,to perform excitonic calculations for
obtaining, in particular, reliable values of oscillator strengths (thus ra
diative lifetimes), which are extremely sensitive to the well width.