Recently, several different experimental techniques have been used to measu
re the unidirectional exchange coupling, or exchange anisotropy, in ferroma
gnetic/antiferromagnetic bilayers. In particular, it has been found that re
versible ac susceptibility measurements show significantly larger exchange
anisotropy than the conventional irreversible hysteresis loop measurements.
We have theoretically investigated the irreversible and reversible measure
ments of exchange anisotropy and our analysis shows that when the magnetic
degrees of freedom of the antiferromagnet are taken into account, different
measurement techniques may indeed give different results for the exchange
coupling. [S0163-1829(99)02545-X].