Reduced repetition blindness for one's own name

We report a series of studies demonstrating reduced repetition blindness (R B) for one's own name. Participants searched RSVP streams for their own nam e and another name, and reported how many times these names appeared in eac h stream. In half of the streams containing two names, the same name was re peated; in the other half, the two names were different. Half of the repeti tions were the participant's own name, half were another name. The results showed large RB for the "other name" condition, and attenuated, but signifi cant, RB for the "own name" condition. This reduction in RB for the partici pant's own name was found when participants searched for the target names a mong nouns, among other names, and when participants just detected the pres ence or absence of the second name. Reduced RB for one's own name helps to reduce previous uncertainty regarding the existence of lexical and conceptu al RB for words.