Public communication on the food chain, the foundation of global progress

Communication is an integral step in innovation. New plant production and p rocessing techniques serve no value if they are misunderstood or rejected a t any stage of the food cycle. Effective communication among scientists, co nsumers, farmers, and retailers helps clarify values and leads to greater u nderstanding of each group's perspectives, concerns, and actions. This info rmation exchange can lead to increased acceptance of innovation and can hel p scientists identify approaches to meet environmental and safety goals.