The 5ESS(R)-2000 Switch project is successfully operating within a dramatic
ally changing environment, and communications strategy has played a major r
ole in its success. Employee morale has improved, and the emphasis on custo
mer-driven initiatives such as "Speed" and "Voice of the Customer" has enha
nced the business focus and increased the project alignment. Quality perfor
mance and speed are also increasing due to increased communication within a
nd among project teams. Results are being achieved by applying a discipline
d, multi-dimensional communication strategy designed to provide timely, eff
ective, and interactive communication. This approach supports three major o
rganizational objectives: community building organizational alignment, and
operational effectiveness. To meet these objectives, a variety of strategic
communication fools are being used including both push and pull mechanisms
. Communication plans that use these strategic tools are being broadened to
serve the evolving needs of the Switching and Access Solutions (SAS) organ
ization.