The paper is based on the assumption of practical relevance of an incommens
urable model of choice in a pluralistic world. It points out the significan
ce of the issue in question in terms of modernism and post-modernism, and a
ttempts at its delimitation. The author refers to research projects into va
lue-ranking and conflict-solving whose results indicate that ontic uncertai
nty and anxiety are involved in the incommensurability strategy of choice.
Hence, it is necessary to verify theoretical justification of the incommens
urability postulate by examining existential analyses. The author refers to
Kierkegaard's philosophy which features a number of relevant aspects. Firs
t of all, it is his "indirect approach" cultivating sensitivity to incommen
surability; furthermore, the paper draws attention to Kierkegaard's descrip
tions of the modes of existence that make use of the incommensurability eff
ect on application of existential information, and exemplification of the p
attern embodying the life-form. The existential analysis is used for identi
fication of the distinctions among the modes of existence, and of their tra
nsitions to the incommensurability principle. At the level of religious mea
ning of Kierkegaard's categories, incommensurability expresses the facticit
y of paradoxical human existence.