Ls. Sims, Federal Trade Commission study on food health claims in advertising: Implications for nutrition education and policy, J NUTR EDUC, 31(6), 1999, pp. 355-359
Increasingly, foods are being marketed on the basis of health-promoting pro
perties their sellers claim they possess. The Federal Trade Commission (FTC
) has published a study, "Generic Copy Test of Food Health Claims in Advert
ising," in which they studied various types of disclosures and warnings in
food ads on consumers' interpretation of the information and their ability
to use it in answering questions related to the test ads. The study is revi
ewed and implications for nutrition education and for public policy are pre
sented.