Federal Trade Commission study on food health claims in advertising: Implications for nutrition education and policy

Increasingly, foods are being marketed on the basis of health-promoting pro perties their sellers claim they possess. The Federal Trade Commission (FTC ) has published a study, "Generic Copy Test of Food Health Claims in Advert ising," in which they studied various types of disclosures and warnings in food ads on consumers' interpretation of the information and their ability to use it in answering questions related to the test ads. The study is revi ewed and implications for nutrition education and for public policy are pre sented.