Simple (equally weighted) moving averages are frequently used to estimate t
he current level of a time series; with this value being projected as a for
ecast for future observations. A key measure of the effectiveness of the me
thod is the sampling error of the estimator, which this paper defines in te
rms of characteristics of the data. This enables the optimal length of the
average for any steady state model to be established and the lead time fore
cast error derived. A comparison of the performance of a simple moving aver
age (SMA) with an exponentially weighted moving average (EWMA) is made. It
is shown that, for a Steady state model, the variance of the forecast error
is typically less than 3% higher than the appropriate EWMA. This relativel
y small difference may explain the inconclusive results from the empirical
studies about the relative predictive performance of the two methods.