AM1 calculations are performed to study the molecular structures and the li
near and non-linear polarizabilities of the donor-acceptor quinoid-type mol
ecules under the influence of an external electric field defined by point c
harges (Sparkles). We investigate and compare the relationships between the
molecular structures and the molecular polarizabilities of the substituted
quinoid-type molecules. The results show that the relative sizes of the mo
lecular polarizability values for the three molecules depend on the selecti
on of the donor-acceptor pair. We also systematically examine the influence
of molecular architecture on the hyperpolarizabilities. It is found that t
he substituted quinoid-type molecules have considerably larger hyperpolariz
abilities than the substituted aromatic heteroring molecules and the corres
ponding polyenes with chain extension, and yet the hyperpolarizabilities of
the substituted polyenes are larger than that of the substituted aromatic
heteroring molecules with chain extension. In addition, the increasing exte
nts of the hyperpolarizabilities for the substituted quinoid-type molecules
are far larger than that for the substituted aromatic heteroring molecules
and the corresponding polyenes. These properties make the quinoid-type mol
ecules interesting candidates for applications in the non-linear optics, pa
rticularly in the area of poled polymer films.