African-Americans are often not enthusiastic about participating in Alzheim
er disease research due to past exploitation from medical and public health
studies. To assure adequate representation from the African-American commu
nity, and to investigate the health needs of this population, strategies to
recognize the problems and address the issues have been developed. The rec
ruitment approach used existing connections in an urban community using cul
turally sensitive strategies. These strategies recruited elderly patients f
rom an existing relationship with the Boston University Medical Center Geri
atric Service. They built on the researchers' association with a neighborho
od health center located in one of the Boston communities and utilized the
services of an outreach worker. The outreach worker was from the community,
aware of the health care needs of the elderly, and had a relationship with
existing elderly community groups. Several methods were used to recruit pa
tients. These included one-on-one discussions, posters, existing relationsh
ips with elderly groups, and direct phone calls. To develop trust carefully
with the community's elders, multiple trust-building strategies were used.
A multifaceted recruitment approach and strong linkages between the resear
ch team and the community were essential to successful recruitment and rete
ntion of participants.