Livestock industries are facing global competition and revolutionary change
s. While facing this global competition, the similarities of many animal me
at products require that they compete on a cost-of-production basis. Additi
onal issues include the environmental impact of animal agriculture, the rol
e of animal products in human nutrition, food safety and quality, biotechno
logy, animal welfare, and market access. Progressive producers are becoming
more aware of the needs of their customers and are striving to improve pro
duct quality. Checkoff funds are used to finance promotion, research, and c
onsumer information programs and are increasingly used to finance producer
education. Industrialization trends in the livestock industries are changin
g the needs of constituencies, delivery mechanisms, and relationships with
the people involved. Characteristics of closed operations include high prod
uction cost, outdated technology, smaller size, older operators, and lack o
f management focus. Successful operations tend to be growing in capacity, a
re system-oriented, maintain high throughput, keep accurate records, use ou
tside consultants, and control production costs. Modern livestock productio
n has lowered the cost of production by integrating new production and mana
gement technologies. In order for producers to be successful in the future,
access to technology, capital, and timely information will be critical. An
imal scientists have many common objectives with livestock industries. Thei
r work in research, teaching, and extension is critical for continued progr
ess. However, people in the industries sometimes have the perception that a
cademic arrogance, discipline myopia, uncoordinated research, slow technolo
gy transfer, increasing research costs, and counter-productive tenure syste
ms prevent animal scientists from being as relevant and responsive as they
could be. Support from the industries is essential as animal scientists and
academic departments seek political and funding support. This support can
be attained by including integrated systems research, improving communicati
on skills, achieving more efficient research budgets, rapidly publishing re
sults, reducing the cost of information distribution, developing flexible r
esearch agendas, retraining scientists, acquiring modern methods, and empha
sizing critical thinking, communication, and teamwork when teaching.