The cardiac responses accompanying conditioned stimulus-(CS)-generated
(orienting) and unconditioned stimulus- (US)-generated appetitively m
otivated behaviors (P. C. Holland, 1977) were investigated. On the bas
is of contemporary psychophysiological research, CS-generated response
s were predicted to produce bradycardia, and US-generated responses to
produce tachycardia. Pairing a 10-s visual CS with food delivery prod
uced conditioned behavioral orienting (rearing) during the initial por
tion of the CS, followed by magazine approach (US-generated) responses
as the CS progressed. CS onset produced a decrease in heart rate, med
iated by an increase in parasympathetic stimulation of the heart, whic
h persisted throughout the 10-s CS; no support for a biphasic cardiac
response was observed. These data are discussed with respect to other
conditioned autonomic responses and their relevance to foraging and fo
od ingestion.