The rotational correlation times of individual asphaltene molecules have be
en determined using fluorescence depolarization techniques, addressing an a
ctive, long-standing controversy. Using simple theoretical models and using
model-independent comparisons with known chromophores, a range of asphalte
ne molecular diameters is obtained of 10-20 Angstrom. Comparison with corre
sponding data of known chromophores indicates a molecular mass for asphalte
ne molecules of 500-1000 amu. Furthermore, we have performed the first dire
ct measurement correlating molecular size with constituent chromophore size
; we establish that the bulk of asphaltene molecules possess 1 or 2 (aromat
ic) chromophores per molecule. Similar results are found for the largest ar
omatic molecules of the de-asphaltened crude oil.