Surviving the transition: Central European bank executives' view of environmental changes

Executives of ten large banks in three Central European transition economie s were interviewed concerning their views of environmental changes. The stu dy sought to identify environmental sectors that were important and uncerta in for the bank executives. Central European bankers perceived customers, c ompetitors, economic, and regulatory environmental sectors more uncertain t han international ar td technological factors, sociocultural issues, and ne w entrants. We found that executives of banks with poor prior performance v iewed environmental changes as threats rather than as opportunities.