The entitlement model: A morally bankrupt baseline for justification of marketing practices

Authors
Baker, S
Citation
S. Baker, The entitlement model: A morally bankrupt baseline for justification of marketing practices, RES MAR ANN, 15, 1999, pp. 1-23
Categorie Soggetti
Current Book Contents
Journal title
RESEARCH IN MARKETING, VOL 15, 1999 → ACNP
Volume
15
Year of publication
1999
Pages
1 - 23
Database
ISI
SICI code