"Some days are better than others": Beer commercials and a question of ethics

Authors
Wolburg, JM Hovland, R Hopson, RE
Citation
Jm. Wolburg et al., "Some days are better than others": Beer commercials and a question of ethics, RES MAR ANN, 15, 1999, pp. 175-202
Categorie Soggetti
Current Book Contents
Journal title
RESEARCH IN MARKETING, VOL 15, 1999 → ACNP
Volume
15
Year of publication
1999
Pages
175 - 202
Database
ISI
SICI code