The classical price competition model (named after Bertrand), prescribes th
at in equilibrium prices are equal to marginal costs. Moreover, prices do n
ot depend on the number of competitors. Since this outcome is not in line w
ith real-life observations, it is known as the 'Bertrand Paradox.' In exper
imental price competition markets we find that prices do depend on the numb
er of competitors: the Bertrand solution does not predict well when the num
ber of competitors is two, but (after some opportunities for learning) pred
icts well when the number of competitors is three or four. A bounded ration
ality explanation of this is suggested. (C) 2000 Elsevier Science B.V. All
rights reserved. JEL classification: C92; L13.