The twin ideas of organizational learning and the learning organization hav
e recently fired the imagination of many academics, consultants and practis
ing managers. There is, however, a pressing need for empirical research to
examine the origins and development of these closely related concepts. The
qualitative research underpinning this paper was conducted over a three-yea
r period (1994-97) and involved detailed examination of organizational lear
ning aspirations and practices within the UK operations of five major manuf
acturing companies. Sixty-six interviewees were classified into three group
s - strategy, human resources, and research and development - and the data
gathered were analysed using the conceptually clustered matrix technique. T
his led to the identification of a set of six antecedents which together ex
plain the rise to prominence of organizational learning. These six antecede
nts are: the shift in the relative importance of factors of production away
from capital towards labour, particularly intellectual labour; the ever mo
re rapid pace of change in the business environment; widespread acceptance
of knowledge as a prime source of competitive advantage; the greater demand
s being placed on all businesses by customers; increasing dissatisfaction,
among managers and employees, with the traditional, command-and-control, ma
nagement paradigm; and the intensely competitive nature of global business.
A model is unfolded which explains the ready acceptance and rise to promin
ence of the organizational learning phenomenon. A valuable feature of the m
odel is that it demonstrates the interplay of thoughts and feelings between
management practitioners and theorists.