In this article, the authors first propose a simple model summarizing the k
ey drivers of customer loyalty. Then, on the basis of this model and drawin
g on key insights from the preceding articles in this issue, they outline a
set of issues for further research related to the quality-value-loyalty ch
ain. Next, the authors develop a conceptual framework that integrates the q
uality-value-loyalty chain with the "pyramid model," which emphasizes the i
ncreasing importance of technology-customer technology-employee, and techno
logy-company linkages in serving customers. Using this integrated framework
as a springboard, they identify a number of avenues for additional inquiry
pertaining to the three types of linkages.