Where do new organizational forms come from? Management logics as a sourceof coevolution

Many scholars have described organization form as a management tool in the alignment of organization and environment. As the environment of many compa nies becomes more chaotic, the exploration of organization forms characteri zed by flexibility and adaptability has been intensifying. When reviewing e xisting literature on new organization forms, several gaps become apparent. These gaps can be traced back to the artificial separation between the mac rolevel and the firm level of analysis and the prevalence of a static notio n of form. To contribute to a more encompassing theory of new organization forms, a coevolutionary perspective is suggested. In this perspective, cont extual variation of macrolevel management logics is proposed as a key media tor in the coevolution of organization and environment. At the firm level, the contextual variation of management logics is reflected in shared manage rial schemas underlying strategic design actions. The resulting coevolution ary model shows how contextual applications of management logics may be a s ource of variation in new organization forms. On the basis of a literature review, three management logics, representing ideal types, are described: c lassical management logic, modem management logic, and postindustrial manag ement logic. These logics are related to three levers of design actions whi ch reflect fundamentally different interventions in form. Linking managemen t logics to design levers results in a set of propositions to be tested in future empirical research.