R. Whittington et al., Change and complementarities in the new competitive landscape: A European panel study, 1992-1996, ORGAN SCI, 10(5), 1999, pp. 583-600
This paper addresses three weaknesses in the literature on new organization
al forms: the limited mapping of the extent of contemporary organizational
change; confusion about how contemporary changes link together; and the lac
k of systematic testing of the performance consequences of this kind of cha
nge. Drawing on a large-scale survey of organizational innovation in Europe
an firms, the paper finds widespread but not revolutionary change in terms
of organization structure, processes, and boundaries. Using the economics n
otion of complementarities; the paper develops contingency and configuratio
nal approaches to suggest that organizational innovations will tend to clus
ter in particular ways and that the performance benefits of these innovatio
ns depend on their clustering. Complementarities in performance are explore
d from both inductive and deductive perspectives. Consistent with the expec
tations of complementarity theory, high-performing firms appeared to be inn
ovating more and differently than low-performing firms. Again consistent wi
th complementarities, piecemeal changes-with the exception of IT-were found
to deliver little performance benefit, while exploitation of the full set
of innovations was associated with high performance. Though few European fi
rms were found to exploit the complementarities of new organizational pract
ices, those that did enjoyed high-performance premia.