We present optical and infrared photometric observations of the Be/X-r
ay binary system X Persei/4U0352+30 during the past decade, covering t
he entire phase change from Be to OB star and back. Intrinsic colours
are derived based on observations during the disk-less phase, giving E
(B-V)=0.36+/-0.02, (B-V)(0)=-0.22+/-0.02 and (U-B)(0)=-1.05+/-0.02, su
ggesting a B0V star at a distance of 900pc+/-300pc and an extinction o
f A(v)=1.16+/-0.03. We find evidence for only one variable component,
presumed to be the disc. We present measurements of the intrinsic pola
risation, and an estimate of the interstellar polarisation. Polarimetr
ic observations reveal major changes in the degree of polarisation, in
dicating the reformation of a scattering envelope around the star, but
these are inconsistent with the predictions of standard Be envelopes
models, possibly as a result of geometrical effects.