Using a rather complete description of the in-medium rho spectral function
- being constrained by various independent experimental information - we ca
lculate pertinent dilepton production rates from hot and dense hadronic mat
ter. The strong broadening of the rho resonance entails a reminiscence to p
erturbative q (q) over bar annihilation rates in the vicinity of the phase
boundary. The application to dilepton observables in Pb(158AGeV) + Au colli
sions - incorporating recent information on the hadro-chemical composition
at CERN-SpS energies - essentially supports the broadening scenario. Possib
le implications for the nature of chiral symmetry restoration are outlined.