The paper investigates the nature of arbitrage price dynamics and expectati
ons formation in the US broiler market. The analysis provides evidence of h
eterogeneous expectations among market participants. A significant part of
broiler pricing is found to be consistent with quasi-rational expectations
where future prices are anticipated on the basis of their observed historic
al patterns. However, most of the market is found to be associated with nai
ve expectations, where future prices are anticipated on the basis of the la
st observed price.