This paper discusses competition in the emerging pay-TV market. Economic fe
atures of the industry are described, and the current state of the market i
n the UK is summarized. Two simple formal models of the industry are analyz
ed: First the danger of two vertically integrated pay-TV networks entering
into collusive agreements to exchange programming with each other is discus
sed; second, the private and social incentives for signing exclusive contra
cts for premium programming are analyzed. (C) 1999 Academic Press Journal o
f Economic Literature Classification Numbers: D43, L13, L41, L82.