We analyze the possibility and consequences of coalition formation among su
ppliers of retail services. We first provide a framework in which producers
of substitutes have an incentive to cluster in marketplaces to attract con
sumers dispersed in space. Owing to spatial externalities, the resulting sp
atial equilibrium can be welfare suboptimal. We characterize regimes in whi
ch we find too little and those in which there is too much agglomeration of
firms. We analyze the role of coalitions of firms (e.g., initiated by a la
nd developer) In this framework and show that such coalitions can overcome
the suboptimality of the decentralized spatial allocation. (C) 2000 Academi
c Press.