The binding energy of excitons bound to oxygen isoelectronic impurity in Zn
SxTe1-x, shows a remarkable scaling with the difference between the electro
negativity of oxygen and the concentration-weighted average of those of S a
nd Te. The signatures of the free exciton, observed with wavelength modulat
ed reflectivity, and those of shallow acceptor bound excitons, revealed in
photoluminescence, show an unmistakable redshift with increasing x (0 less
than or equal to x less than or equal to 0.13). In striking contrast, the e
xcitons bound to the isoelectronic oxygen center in these alloys manifest a
blueshift with increasing x. [S0163-1829(99)51148-X].