The mean absolute percent error (MAPE) is the summary measure most often us
ed for evaluating the accuracy of population forecasts. While MAPE has many
desirable criteria, we argue from both normative and relative standpoints
that the widespread practice of exclusively using it for evaluating populat
ion forecasts should be changed. Normatively, we argue that MAPE does not m
eet the criterion of validity because as a summary measure it overstates th
e error found in a population forecast. We base this argument on logical gr
ounds and support it empirically, using a sample of population forecasts fo
r counties. From a relative standpoint, we examine two alternatives to MAPE
, both sharing with it, the important conceptual feature of using most of t
he information about error. These alternatives are symmetrical MAPE (SMAPE)
and a class of measures known as M-estimators. The empirical evaluation su
ggests M-estimators do not overstate forecast error as much as either MAPE
or SMAPE and are, therefore, more valid measures of accuracy. We consequent
ly recommend incorporating M-estimators into the evaluation toolkit. Becaus
e M-estimators do not meet the desired criterion of interpretative ease as
well as MAPE, we also suggest another approach that focuses on nonlinear tr
ansformations of the error distribution.