The shear orientation of hexagonal and lamellar liquid crystalline phases o
f polymeric surfactants was investigated by rheo-optical techniques (flow b
irefringence (Delta n), small-angle light scattering) as well as by nuclear
magnetic resonance and optical microscopy. The evolution of birefringence
in the hexagonal phase is discussed for simple and oscillatory shear, and a
n alignment of rodlike micelles along the flow direction was found. A shear
induced formation of vesicles ("onions") is observed with the lamellar pha
se. They displayed a characteristic four-lobe pattern in depolarized light
scattering. Above a critical shear stress vesicles were degraded and perpen
dicularly aligned lamellae (i.e. with their normal along the vorticity dire
ction) were obtained. A comparison of experiments performed at constant str
ess and constant rate revealed that the vesicle to planar lamellae transiti
on occurred above a critical shear stress. The behavior of the polysoap lyo
tropic mesophases under shear, i.e, the strain dependent alignment in the h
exagonal phase, the sheer induced formation of vesicles, and a transition t
o planar lamellae in the lamellar phase, is very similar to the behavior of
lyotropic mesophases formed by low molar mass surfactants or amphiphilic b
lock copolymers. The geometrical constraints that are introduced when amphi
philic side groups are fixed to a polymer backbone do not significantly alt
er the response of the mesophase to a shear deformation.