Older industrial districts, often rich with history and architecture, are p
aradoxically central yet decaying features of the modern US urban landscape
. However, several such areas are experiencing major renaissances through i
ndividual sparks of private business investment. Lower Downtown (LoDo) Denv
er is a well-known example of this phenomenon; less recognised is the influ
ential role of craft breweries in its rebirth. This paper first explores a
game-theoretical framework for understanding the private strategies in such
pioneer enterprises, along with the potential market failures and external
ities involved. A case study of the LoDo experience is then presented to hi
ghlight both the theoretical and policy perspectives of the research.